Our Vision and Values that drive us.
Our Vision:
Starting as a small organic clothing brand, our vision is to have a worthwhile contribution in the fashion industry with mindful and conscious clothing. With humility as our guiding principle, we are committed to creating a positive impact through our use of organic fabrics, comfortable clothing, environmental friendliness, and skin-friendly garments. We aspire to become a renowned brand, ready to make a big difference in the world.
Our Values:
Being eco-mindful as much as possible
We are committed to using naturally dyed or azo-free fabrics and organic materials as much as possible, ensuring that our clothing is free from harmful chemicals and pesticides, and safe for the wearer, the artisans and the environment.
Skin friendly fabrics
We prioritize the well-being of our customers' skin by carefully electing fabrics that are gentle, hypoallergenic, and breathable, ensuring a comfortable and healthy wearing experience.
Comfort
We prioritize comfort in every aspect of our clothing, creating designs that allow our customers to feel at ease and confident in their own skin.
Collaboration
We value collaboration and actively seek partnerships with individuals and organizations that share our vision. Together, we can amplify our impact and drive positive change in the industry.
Ambition
We have a bold vision for our brand and aim to make a positive impact in the fashion industry, promoting efforts for ethical practices.
Humility
Lastly, we embrace humility as the foundation of our brand, fostering a culture of openness, learning, and continuous improvement.